Lead Designer | Since 2015
Resume
Working Experience & Education
Senior Designer
Infinix, Malaysia
July 2024 - Present
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Drive creative strategy and execution for global product launches across multiple categories and markets.
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Lead cross-functional collaboration between marketing, product, retail, software, and external partners.
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Oversee digital, campaign, and retail design development while ensuring regional brand consistency.
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Mentor teams, align stakeholder goals, and leverage AI-powered workflows to improve efficiency and execution quality.
Lead Brand Graphic Designer
Zero1, Singapore
October 2022 - March 2024
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Led brand visual development across websites, landing pages, digital advertising, mobile apps, social media, and marketing campaigns.
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Partnered with stakeholders, product teams, and external agencies to deliver impactful brand experiences.
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Developed visual concepts, communication strategies, and campaign directions to strengthen engagement and brand presence.
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Maintained and audited brand consistency across all customer touchpoints.
Visual Designer
Hisense, Singapore
March 2022 - September 2022
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Managed creative briefs and developed branding and marketing solutions across digital and offline channels.
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Created campaigns, websites, e-commerce experiences, and marketing assets in collaboration with internal teams and external partners.
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Supported product launches, promotional campaigns, and brand awareness initiatives.
Graphic Designer
Wofollow, Malaysia
April 2019 - February 2022
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Planned and produced creative assets across web, e-commerce, advertising, print, and social media platforms.
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Collaborated with strategy teams and clients to develop branding, promotional, and awareness campaigns.
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Delivered visual solutions that aligned business objectives with user engagement.
Graphic Designer
Yibon Creative, Malaysia
August 2018 - January 2019
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Developed visual content for branding, packaging, advertising, social media, and web design projects.
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Collaborated with cross-functional teams to create effective communication and marketing materials.
Graphic Design Intern
The Techy Hub, Malaysia
June 2017 - September 2017
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Designed digital assets for websites and social media platforms.
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Assisted in website design, print production, and branding-related projects.
Bachelor of Arts (B.A.)
September 2015 - October 2018
B.A. (Hons) of Applied Creative Arts in Design Technology (Graphic Design)
University Malaysia Sarawak, Kuching, Malaysia.
STPM
September 2013 - December 2014
STPM in Physics
High School Klang, Malaysia