Lead Designer | Since 2015
Hisense
Branding Campaign | Advertising | Social Media | Illustration | UI & UX
About
Hisense is a multinational appliance and electronics manufacturer from China. In 2021, Hisense launched its Smart TV series in Singapore and expanded rapidly with ranked Singapore Top 5 TV sellers within few months. As a designer, I have to manage and design solutions for marketing campaigns, products launching, and branding, together with my team.
Harley Raya Campaign
New Product Launching
Hisense x Courts
Launching
Harley Raya Bersama Hisense
Harley, mascot of an active and playful boy who is Hisense's international identity, which was pronounced similar with 'Hari' in Malay. To celebrate the Hari Raya and boost the sales in this festival, we created the campaign 'Harley Raya Bersama Hisense' (Harley Raya with Hisense), meanwhile to raise our brand awareness.
The masthead was designed by using colours of green and yellow, which represent Malay's royal and tradition of Islam, as well as the elements of Malay's tradition such as lamp, moon and rice dumplings.
Product Launching
To provide the product's details and specifications, we have to visualise our new products' USPs and features to attract our consumers. By understanding and studying the products and competitors', we produced the attractive designs with descriptions, to make sure the contents were easy to understand.
Hisense Store Launching
Overview:
Led the creative design for Hisense's first store launch in Singapore at Courts. Key responsibilities included designing landing pages, digital ads, POS materials, and booklets, while ensure the brand alignment with the goal of create branding awareness. Worked closely with copywriters, marketing, and other stakeholders to ensure cohesive and compelling messaging.
Outcome:
Successfully launched the store, attracting significant foot traffic and establishing Hisense in the Singapore market.
