Lead Designer | Since 2015
Infinix XPAD GT
Design Strategy｜Art Direction｜Creative Leadership | Project Management｜Cross-functional Collaboration
XPAD GT is Infinix's gaming-focused tablet designed for young gaming enthusiasts seeking a more immersive and competitive gaming experience. Positioned alongside the GT Series ecosystem, the product delivers flagship-level performance through a large high-refresh display, Snapdragon platform, and an eight-speaker audio system.
The Role
For the XPAD GT Global Launch, I transformed business objectives into a unified creative vision by leading the project from strategy through execution, includes visual language for the GT ecosystem. I directed the development of key visuals, webpages UI & UX, APK assets, and campaign materials, while coordinating cross-functional teams and external partners to ensure every touchpoint delivered a consistent and impactful brand experience.
Creative Process
01
Strategic Alignment
Collaborated with product marketing and business stakeholders to define the GT positioning, target audience, and core user selling points.
02
Concept Development
Explored visual territories around esports, cyber aesthetics, & competitive gameplay, eventually deliver "Outplay The Rest."
03
Direction & Execution
Developed a GT's visual system, & scaled it into a complete launch ecosystem, ensuring global consistency and strong GT-series recognition.
Key Deliverables
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Key visuals
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Web pages
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APK Interface (in-app experience)
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Social campaign
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Product description page
Product Web Experience
Beyond creating the designs, my role was to orchestrated the end-to-end creative workflow for the XPAD GT product webpage, bridging business goals, creative direction, and cross-functional execution. To deliver a seamless product experience aligned with the global GTM and creative strategy, I coordinated agencies, digital assets, and timelines, ensuring a consistent brand experience across the global markets.
Social Launch Campaign
Teaser Campaign
Aligning with PR and marketing, I designed a group of split Instagram grid posts that gradually revealed the product by highlighting three key selling points while preserving a sense of mystery to maximize audience curiosity and anticipation.
Product Description Poster
I developed a scalable product communication asset for XPAD GT by consolidating key specifications, features, and selling points into a single visual.
This design was created to support global retail teams, it ensured consistent messaging, improved product understanding, and enabled efficient localization across regional markets.
